Built by a Business Owner. For Business Owners.
Local Pack Leader is run by Colm FitzGerald, who has applied local SEO to his own businesses and dozens of clients since 2007.
I started learning local SEO in 2007 and applied it directly to my own service businesses from day one — not to client work first, but to the phones I needed ringing to make payroll. I built and sold a local service business in 2014, returned as an owner again in 2022, and have spent nearly two decades helping dozens of local operators get found online.
Today Local Pack Leader manages 40+ active Google Business Profiles nationwide through GBP management, local SEO, LSA disputes, and Google Ads built for real buyer intent, not vanity clicks. Every play we run on your account is one I've run on my own.
We only work with established businesses doing $300K+ in annual revenue with a verified GBP address. Any industry we serve, anywhere in the U.S. — including our home service areas on the Central Coast. No contracts, month-to-month — see plans and pricing.
Real results from real service businesses
Every play we run on your account is one we've already tested — on our own businesses and dozens of clients. A few highlights from the profiles we currently manage:
A straight process, no agency games
You'll deal with me directly — not a sales rep, not an account manager two layers removed from the work. Here's what the first 90 days look like:
Audit & fit call
Free audit of your GBP, website, and current rankings. If we're not confident we can move the needle, we tell you — no hard sell.
Foundation fixes
First 30 days we clean up categories, services, citations, on-page SEO, and tracking so we're not spending on a leaky bucket.
Compound growth
Weekly GBP posts, review generation, geo-grid tracking, and monthly reports you can actually read. Ranking gains stack month over month.
Why owners hire Local Pack Leader
Owner-operator, not an agency
You get me on the phone and on your account. No account rotations, no offshore hand-offs, no 20-person client roster split between junior staff.
I've run the businesses we serve
I've owned local service businesses, made payroll off the phone ringing, and sold one in 2014. I know what a lead costs when it doesn't show up.
No contracts, ever
Month-to-month. If we're not producing results, cancel. We keep clients by earning it, not by locking them into 12-month terms.
Full transparency
You see the rank tracking, the call logs, the GBP insights — the actual numbers, not a slide deck designed to hide them.
Only work we're confident in
Apply-only. We take on businesses where we're confident we can win the local pack. If we can't, we say so on the first call.
Local pack focused
This is all we do. Not general SEO, not social media, not brand campaigns. Getting you into the 3-pack for the searches that pay.
Want to work together?
Apply for a free local SEO audit — a straight answer on whether we can help.